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- Creating exceptional leisure and lifestyle products with exceptional designs and engineering, from exceptional materials (such as bamboo) at very low monetary and environmental costs
- simple, strong, stylish, cheap
(practical, movable, shippable, inherently beautiful, and made-to-be-enjoyed-
for-a-long-time)
- through creative use of ‘good’ technologies and materials, often guided by yacht construction and finishing methods
- ‘produced’ by craftsmen in cottage / kampong industry models but with the benefits of good Information Technology and modern worlwide logistics.
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